After smashing the wireless telecom sector in India subcontinent, the Oil giant Reliance is now getting ready for the next phase of disruption in the new sector, that hasn’t been reinvented for the past few decades that is Broadband sector for the regular users.
Indian broadband sector is so pathetic that it’s having the state-run BSNL which shares a lot of coverage and provides a wide coverage but with a very very low-speed limitation, hence this sector is now being targeted by Reliance for improving the scenario and then beating the competitor out of it.
After entertaining the Mobile industry with the exciting offer for the past one year, Reliance Jio is now set to take its footsteps into the Home broadband space. This a crucial step of Reliance Jio because there is a need for a lot of investment to be made in this medium, both in terms of infrastructure and customer acquisitions process.
The home broadband market is currently dominated by the state-owned player, Bharat Sanchar Nigam Limited (BSNL) and other players like Airtel, ACT Fiber and the local player in the metro cities.